China is the cradle of tea, but also the world's largest tea production and consumption. Tea is the important economic crops in the production and sales of tea and tea and tea tea is the main source of income. The livelihood of stable for tea, tea the survival and development of national attention and support. But tea industry association, as the connection of government and enterprises and farmers, have responsibility for tea and tea enterprise marketing support and help. A detailed study of the tea industry association in marketing support functions on the analysis of the current problems, the supply of the situation and cause loss function, high tea tea to solve difficult problems sell tea, tea, stable income increase its earnings, enhance the international competitiveness of enterprises, promote tea tea and promote the economic development of tea industry fast and steady progress has important significance.
Through analyzing the development of Chinese tea industry, the key research association of jingshan tea marketing functions of supply and two sessions of Beijing international tea abundantmeeting operation condition, use case empirical analysis and literature analysis focuses on the current China tea marketing support functions of association of current supply. Results: tea association paper marketing support functions supply shortage and broad scope, the deep level. Through in-depth analysis of law, government, embody the serious tendency towards, lack of scale, tea tea weak groups to support marketing tea association is lack of the functions of origin plus tea abundantmeeting organization and operation, low efficiency in marketing support association of tea can't exert its effect. To make tea marketing support functions of association of supply and improve operational efficiency of tea abundantmeeting must perfect the legal system, pay attention to the government to support and promote the society macro tea brands, improving the degree of organization innovation, tea coordination agencies and perfect tea abundantmeeting operation mode and operation mechanism
茶行業(yè)協(xié)會(huì)Tea industry association
營(yíng)銷支持職能 Marketing support functions
茶博會(huì)Tea abundantmeeting
供給缺失Supply deficiency